Branding

Objectives

Whether you’re looking to launch a brand, disrupt a category, create a new brand identity or you just need help clarifying your message, we can uncover your unique voice, jumpstart your growth and drive competitive advantage.

Branding design goes beyond the surface graphics. A corporate brand identity is the whole personality of a product, company or organisation. Everything from the name, the identity, the colours and the tone of voice all form part of a brand identity development. How a brand behaves, its employees and its mythology are all assets with commercial value.

Users connect with brands with head and heart and the most memorable brands usually combine a strong appeal to both. Effective brand identity development usually creates well differentiated identities. Others may follow these are ‘me too’ brands. You may not like a brand – if you do, that’s great! – But if you remember it – for whatever reason – then it has worked.

We can help you define or redefine your company brand values, perception and personality. This may include researched and tested subtle or evolutionary development of existing brands for new audiences and new media. The conceptual birth of new brands as well as and the extension and articulation of brands into new markets and territories.

branding

A process focused on winning
together by working together

We approach every project with a purpose-built team of creative specialists, comprised of category experts and culturally-aligned natives. We formulate strategies that define the brands of our partners, pushing the boundaries of human experience in a digital-first world.

First, we think

We research a brand and its consumers to identify key values, providing a foundation for forward-thinking strategies that achieve brand goals.

  • BRAND STRATEGY
  • CONSUMER RESEARCH
  • INDUSTRY RESEARCH
  • ANALYTICS / DATA
  • STRATEGIC EXPLORATIONS

Then we make

By bringing true brand character and strategy to the forefront, our creative efforts always focus on human emotion throughout the brand experience.

  • BRANDED ECOMMERCE
  • WEBSITES / UX / UI
  • BRANDING / IDENTITY / CAMPAIGNS
  • VIDEO / PHOTO / CONTENT
  • TECHNOLOGY / DEVELOPMENT

Together, we iterate

We hustle with an absolute focus on detail. Our creative process is supported by an iterative, adaptable, and measured approach.

  • PROGRAM MANAGEMENT
  • SMALL DEDICATED TEAMS
  • ADAPTABLE / ITERATIVE PROCESS
  • FREQUENT COMMUNICATION
  • CONSTANT ALIGNMENT / NO BIG REVEALS