Branding design goes beyond the surface graphics. A corporate brand identity is the whole personality of a product, company or organisation. Everything from the name, the identity, the colours and the tone of voice all form part of a brand identity development. How a brand behaves, its employees and its mythology are all assets with commercial value.
Users connect with brands with head and heart and the most memorable brands usually combine a strong appeal to both. Effective brand identity development usually creates well differentiated identities. Others may follow these are ‘me too’ brands. You may not like a brand – if you do, that’s great! – But if you remember it – for whatever reason – then it has worked.
We can help you define or redefine your company brand values, perception and personality. This may include researched and tested subtle or evolutionary development of existing brands for new audiences and new media. The conceptual birth of new brands as well as and the extension and articulation of brands into new markets and territories.