Nilus media services: Friends, not flowcharts
Connected Thinking
Today’s media landscape demands true integration. At Nilus, it’s all here – with more than 90 people combining cross-discipline teams working together towards a common goal. No barriers. Totally interconnected.
Data-Driven
Successful brands thrive at the complex intersection of data and humanity. Statistics and data are most often about what happened in the past. Yet humans aren’t static. Making friends requires a human interpretation and application of data
Tech-Integrated
Technology has changed the game in creating connections – from collecting and managing data, to activating programmatic channels, to orchestrating experiences. A deep understanding of technology is a critical need.
Real-Time Thinking
If your insights are based off data from last year’s campaign, they’re about 12 months too old. Nilus’s continuous optimization model is built for real-time insights. And because we’re a fully integrated team, we can take advantage of those insights in real-time, too.
Nilus – A Very Different View of Success
Listening
Good friends take the time to listen. We dive deep to hear what our potential friends are saying in real time. * Qualitative & quantitative research * Qualitative audience analysis * Custom engagement research * Friendmaker surveys * Journey mapping * Social insight mining * ConneCKt journey * Multicultural insight mining * Social Influencer prioritization
Making
We activate the data and insights to find the right friends and build relationships for brands. * Paid, Earned, Shared, Owned (PESO) marketing * Social * Local and national search * SEO * Holistic video and audio planning and buying * Influencer marketing * Digital media services * Experiential * Display * Native * OOH * Magazine * Newspaper * Content marketing * Multicultural and Total Market planning
Understanding
Good friends understand each other. We use data to uncover the human truth about our potential friends. This key insight fuels our connection strategy. It’s the spark that makes our strategy work and ignites our imaginative approach to media.
Proving
A friendship is only valuable if you can prove it. So, every connection plan includes measurable proof through custom analytics. * Strategic KPI/goal setting * DataFirst data warehouse * LinCKage: a clearer understanding of impact * UptiCK: real time cross-channel insights * Cognitive solutions
Experience
We believe that simplification is a sincere form of innovation. This philosophy informs our approach to designing modern, accessible and valuable interactions between our clients and their ecosystem. Clients appoint Nilus to architect their full customer experience or focus on a single touchpoint (such as a mobile app or flagship store) to significantly improve satisfaction and therefore business performance. We unite physical and digital across service, product, architecture and commerce.
Communication
As communication continues the transition from interruption to relevance, we collaborate with clients to create influential work that builds emotional resonance, is shared and delivers superior returns. We help organisations shape and amplify their purpose, launch new products and create audience engagement by developing imaginative narratives and activations that inspire, entertain and improve lives.
Performance
Nilus’s multidisciplinary experts from the fields of strategy, data, media, analytics and technology create thoughtful solutions that drive tangible business results. Our teams are obsessed with finding new ways to elevate performance: to remove pain points, friction and missed opportunities from e-commerce; to dramatically enhance SEO outcomes; to serve with a useful and inspiring message at the time of need; to imagine services that create new revenue streams and recharge existing ones. All of which contributes to building loyal, one-to-one relationships between our clients and community.