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Consistent Branding
Keeping the brand essence consistent is one of the fundamental requirements while creating a website. Whether it is for B2C and B2B website we keep the predominant icon, color and verbiage on every page intact. This also applies to images, iconography, typography, and videos. We tell every brand story keeping it’s actual ‘story’ alive.
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Lightning Fast Loading Speed
We understand how crucial first impression if for you. When users don’t want to wait for more than 3 seconds, our team will ensure your web app loads within that. To make that a reality, we using CDN to load static contents (CSS, Js, and images), use Gzip to compress HTML, avoid non-passive events listeners and execute event listeners without time-out settings, and enable caching on database like Memcachced, Redis or cache the HTML using Varnish.
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Search Engine Friendly Pages
Why make a website if it doesn’t show up on Google? To ensure your websites come up in the top results for your business keywords- it is important that your page is search engine friendly. Here, we make sure the page structure is at par with the Google SEO guidelines and can be enhanced upon to increase Google rankings. As a responsible web application development company, we ensure this happens with every project that comes.
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Prominent Call to Action
To engage your users and take them to relevant information, we use effective and distinguishable Call to Action a.k.a. CTAs. Since we understand the fine line of difference between a subtle and provoking CTAs, we design and implement the CTAs that essentially engages users and converts them into being a new client.
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Documenting the Code
It is one of the most crucial practices that we follow diligently - maintaining and documenting the code base. This not only helps our development team to understand it but it becomes easy to review and edit them in the future. For all the custom web app development projects, we keep the documentation right.
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Maintaining a Coding Standard
To maintain a coding standard is one of the defining criteria of a development team. It makes sure the code is manageable by every programmer working on it - which in turn never stops your development work. We deliver the custom web application development services where the codebase is standard, understandable and clean.
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Meaningful Variable & Function Names
There has to be a naming standard for all the variables and function names - without which it gets difficult for other programmers and testing team to understand the code. So, we have trained our developers to use grammatically sensible, meaningful and correct names for every function and variable that they use. This sits in agreement with the coding standard that we maintain. The result? A clean output.
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Say No to Use Functions inside Loops
If you take the burden of storing the value returned by the function in a separate variable before the loop, then you would be saving enough execution time as in the first case the function will be called and executed every time the loop runs which can increase the time complexity of the program for large loops.
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Mobile Responsive Application
In a time when more than 4.68 Billion people are using smartphones, you simply cannot ignore the user base. Hence we ensure the web application we design and develop is mobile friendly- keeping the UX human-centered. The result? Your users are glued to your app even when they are outside, without their laptops.
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Maintaining a Security Standard
Enterprise or SMBs, none can improve the website’s UX ignoring the privacy and security issues. The web application must have the latest encryption mechanism to keep the corporate as well as user data secured. Hence, by eliminating the security vulnerabilities, safeguarding it from security attacks and keeping the data safe, we design and deploy every application without fail.
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Building Progressive Web Apps
Progressive Web Apps a.k.a. PWA is the bridge between native mobile apps and web applications. It is the new generation applications that are developed using technologies like HTML5, JavaScript and CSS3 - but it performs like a native app with personalized user experience. Since a lot of enterprises are opting for PWAs, we are taking advantage of creating seamless user experience across all devices with PWAs.